Since mid-March, I have heard many hospice leaders share that their organizations have been unable to continue strategic sales initiatives due to “the COVID effect.”
Across my years of having worked at the senior sales leadership level for hospice organizations, I have heard that "the Holiday Season is not a time to talk about hospice services with my Referral Partners." However, I have urged my sales team members to stay away from this train of thought.
In 2005, I began promoting hospice services in my community because I thought, “I love hospice, and I can talk about our care all day long.” Unfortunately, this train of thought enabled me to be successful with only some of my Referral Partners in the marketplace. I was in a competitive market, and though I produced significant growth for my hospice provider, I wanted to become the best.