6 min read

Message Into The Community With Tom Howell

By: Chris Comeaux on Jun 26, 2024 8:36:23 AM

Leadership Communication Marketing Tom Howell

In this episode of the Anatomy of Leadership, Chris Comeaux interviews Tom Howell, Principal with Hundred Trees LLC, about the importance of effective messaging in leadership and marketing. They discuss the role of listening and research in crafting impactful messages that resonate with the community. Tom shares his experience using focus groups and qualitative research to understand people's perceptions and values.

Tom emphasizes the need for organizations to deliver on their promises and provide quality products or services. The conversation highlights the importance of communication as a two-way process and the value of engaging and involving people in discussions. Howell also highlights the significance of maintaining personal connections with customers and staying involved in the day-to-day operations of the organization. He shares examples of successful branding campaigns and the impact they had on customer perception and loyalty. Howell concludes by emphasizing the importance of providing comfort and support to individuals and families during times of crisis.

Overall, the conversation explores the concept of message into the community and the role it plays in effective leadership and marketing. Join us, this is great listen around message into the community a concept Chris discussed in his book The Anatomy of Leadership.

Takeaways

Effective messaging requires listening to the community and understanding their perceptions and values.
Research, such as focus groups and qualitative research, can provide valuable insights for crafting impactful messages.
Delivering on promises and providing quality products or services is essential for effective messaging.
Communication is a two-way process that involves engaging and involving people in discussions. Listening to customers and incorporating their feedback is crucial for shaping and improving an organization.
Focus groups and interviews can provide valuable insights into customer needs and preferences.
Maintaining personal connections with customers and staying involved in the organization's operations is essential for building trust and loyalty.
Effective branding campaigns can change customer perceptions and increase engagement.
Providing comfort and support to individuals and families during times of crisis is a vital aspect of hospice and palliative care.