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6 min read

Mission with Shane Snow

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This podcast conversation explores the power of storytelling and its impact on organizations and individuals.  It emphasizes the importance of connecting with people through stories and how storytelling can re-energize a company's mission.



The guest bestselling author of three books, Shane Snow, shares examples of organizations that have successfully used storytelling to engage their audience and create a sense of purpose.  The conversation also touches on the ability to learn and improve storytelling skills.


Good storytelling involves familiarity, novelty, and tension.  It should evoke emotions to make it memorable and impactful.  Stories can be used to reinforce a mission, change behavior, and bring people together.  Leaders can use storytelling to understand and connect with others, even in times of conflict.  The power of storytelling lies in its ability to create empathy and collaboration.  Stories have the potential to transcend time and be reinterpreted, making them powerful tools for communication and understanding.



  • Storytelling is a powerful tool that can shape culture, pass along values, and create connections.
  • Stories have the ability to make people care and remember, and they can impact organizations from leadership to marketing to creativity.
  • A well-crafted mission statement rooted in purpose can re-energize a company and its employees.
  • Storytelling can be learned and improved through understanding the principles and tactics of effective storytelling. Good storytelling involves familiarity, novelty, and tension.
  • Stories should evoke emotions to make them memorable and impactful.
  • Leaders can use storytelling to understand and connect with others, even in times of conflict.

Join us, this is great listen!





Shane Snow

Shane Snow

An acclaimed journalist, global explorer, and award-winning tech and media entrepreneur, Shane has performed comedy on Broadway, has been in the running for the Pulitzer Prize for investigative journalism, and is the bestselling author of three books on the science of human behavior:  Dream Teams, Smartcuts, and The Storytelling Edge.  His writing has appeared in GQ, Fast Company, Wired, The New Yorker, and more.







Chris Comeaux

Chris Comeaux
MLAS, CPA; President/CEO of Teleios Collaborative Network
and Teleios Consulting Group

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Podcast Transcript





Books by Shane Snow



Brain Bookmark

Paraphrased quote by Shane Snow



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