Anatomy of Leadership

Winning with Whiskers: A New Approach to Sales

Written by Chris Comeaux | Jun 18, 2025 10:00:00 AM

In this engaging conversation, Chris Comeaux and Dawn F. Landry explore the intricacies of leadership, emphasizing the importance of curiosity, self-awareness, and empathy.  Dawn shares her journey in business development and her unique approach to understanding personality traits through her book, Winning with Whiskers.

 

 

Their discussion highlights the significance of building strong relationships and navigating friction in professional settings, ultimately advocating for a more authentic and empathetic leadership style.  Dawn discusses the importance of self-awareness, understanding personal strengths, and the dynamics of building effective relationships in both personal and professional settings.

She also emphasizes the need for individuals to recognize their needs, the value of assessments like Clifton Strengths, and the significance of fostering strong business relationships. 

We invite you to listen to this insightful discussion.

 

Show Highlights:

  • Curiosity serves as Dawn's superpower in building 32 years of successful business relationships
  • The animal characters in "Winning with Whiskers" represent different personality types: workhorse, sea lion, wise dog, robot, and giraffe
  • Self-awareness about your strengths is only valuable when combined with empathy for others
  • Understanding friction in relationships helps identify where personalities may clash
  • Business development happens at your level—you don't need to connect with everyone
  • Technical professionals can succeed at business development by embracing their authentic styles
  • Client retention is as necessary as client acquisition in building a sustainable business
  • Understanding your "whiskers" helps you find your people rather than trying to connect with everyone
  • The "kitchen test" reveals servant leadership qualities during the hiring process
  • Without business relationships, we have no business—invest in relationships before asking for anything

 

Show Transcript

 

 

 

Our Guest

Dawn F. Landry
CEO & Founder of Authentizity 
Biography
dlandry@authentizity.com

www.authentizity.com
www.dawnflandry.com


 


 


 

Our Host

Chris Comeaux

MLAS, CPA
President / CEO of Teleios

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